Purgatorio: Memento Mode

Purgatorio: Memento Mode

A Virtual J-Fashion Event

July 2 – 4

has partnered with JFashion on Demand once again to present Purgatorio: Memento Mode. Streaming live to the public on Twitch the weekend of July 2 -4, our virtual J-Fashion event features Japanese brands like Triple Fortune, Metamorphose and Vierge Vampur, vendors, Ouji-Pageant, virtual tea party and much more.

Day One – Friday – 7/2

Times are in Eastern Daylight Time (EDT)

Designer Roundtable  6:30 PM
Wearing the Accessories of the Past  8:15 PM
Self Portraits 101 10:00 PM

Day Two – Saturday – 7/3

Times are in Eastern Daylight Time (EDT)

Coord with me 12:00 PM
Lolita Prints 101 1:15 PM
Dandy Art Jam 2:30 PM
How to Attend a J-Fashion Meet 4:15 PM
Ouji Judging Panel 5:15 PM
Coping through Art – Menhera 6:30 PM
Designer Showcase + Fashion Walk 7:15 PM
Petticoats and Parasocial Relationships 8:00 PM
Jfashion x Streaming – Being a Yumekawaii Vtuber 9:45 PM

Day Three – Sunday – 7/4

Times are in Eastern Daylight Time (EDT)

Creating Lolita Together – Haenuli x Mossbadger 11:00 AM
Plus Size Lolita Fashion 101! 12:15 PM
Tea Party 2:00 PM

Designer Showcase

A Virtual Premiere of Designs from around the World

Triple Fortune
Vierge Vampur
Fluffy Tori
Nemeth Wild
The Menagerie of Misplaced Memories
Kira Kira Kawaii
Okashii Shop

Event Vendors

Running Sales, Deals, and Special Releases during Purgatorio: Memento Mode

Lolita Collective

Lolita Collective’s shipping is FREE the entire event weekend of July 4th! 

Eat Me Ink Me

Dandelion Jam

Paradise Rose Shop

Fluffy Tori

Starcrossed Lovelies

Six Seeds


A. Gato Designs

Flores Astorum

Twylite Fashion

Mhoontown Goods

Kawaii Kouture

Art Pastel Kelsey

Ouji-Sama Online

An Online Boystyle Pageant

Special Guest Judges

Lou Graves

In the debut virtual version of the Midwest Ouji-Sama Pageant, Princes from across the web will compete to be crowned Prince of Cyberspace!

Full Weekend Schedule

A Weekend Packed with Panels and More

Day One – Friday – 7/ 2 – Times are ET

  • 6:30 PM – Designer Roundtable
    • A Plethora of indie designers gather at an open roundtable. 
  • 8:15 PM – Wearing the Accessories of the Past
    • Jason R. Merrill of Blackbird Finery overviews vintage and antique accessories to help make outfits pop.
      Primarily focused on Gentlemen’s accessories, these items were worn/used by everyone.
  • 10:00 PM – Self Portraits 101
    • Evettte’s Niche teaches you how to take selfies that look professional and do your cute self justice!

Day Two – Saturday – 7/ 3 – Times are ET

  • 12:00 PM – Coord With Me
    • Fluffy Kawaii Jo’s mission is to show that Everybody Can Be Kawaii. For Purgatorio, Joëlle is having a “Coord with Me” challenge with the audience. She will put together a coordinate with her wardrobe based on a theme and everyone watching will get to vote on options for the coordinate.
  • 1:15 PM – Lolita Prints 101
    • Cottonbook designer Lucy Kagan walks us through the basics of prints, patterns, and embellishment in Lolita fashion, including key terminology and examples from some of our favorite brands.
  • 2:30 PM – Dandy Art Jam
    • Join the illustrator of Paradiso Teal Sather to draw, chat, and answer your questions!
  • 4:15 PM – How to Attend a J-Fashion Meet
    • Wondering how to socialize with your fellow J-Fashion enthusiasts after a year of seeing nobody? New to the J-Fashion community and wondering how to interact with your local comm? Emma & Jessica will help guide you on the etiquette of attending J-Fashion meetups!
  • 5:15 PM – Coping through Art – Menhera
  • 6:30 PM – Ouji-Sama Online Pageant
    • In a bout of style, class and charm, Lou Graves, Puvithel and sora will crown only winner one the Prince of Cyberspace!
  • 7:15 PM – Designer Showcase + Fashion Walk
    • Brands small and large from across the world will debut collections, looks, and give a unique look into their process. 
  • 8:00 PM – Petticoats and Parasocial Relationships
  • 9:45 PM – Jfashion x Streaming – Being a Yumekawaii Vtuber
    • Hoshi of HoshiDreams covers everything you’ve been wondering about independent VTubing

Day Three – Sunday – 7/ 4 – Times are ET

  • 11:00 AM – Creating Lolita Together – Haenuli x Mossbadger
    • Haenuli and Mossbadger go into detail about their Kickstarter collab and what it’s like working together.
  • 12:15 PM – Plus Size Lolita Fashion 101
    • Join a long-term plus size lolita as she offers up a helpful guide for people outside the typical size range of brand pieces! In this panel we will discuss what plus-size actually means for Japanese fashion, how lolibrary is a flawed but useful resource, why it’s okay to alter your brand, and the importance of understanding what not only fits, but flatters! 
  • 2:00 PM – Tea Party – TICKETED EVENT
    • The only programming not open to the public, those who purchased a Tea Party in a Box will join special guest Tyler Hetherson of Lily of the Valley for a coordinate contest, Frilly Feud, friends, and fun! Get your Tea Party in a Box while you still can! 

With Paradiso: Symphonia pushed back to 2022, Purgatorio steps in as a place for the worldwide community to gather (safely) and celebrate all things J-Fashion.

The Event’s Theme: A Memory of Fashion

The literal meaning of “Memento Mode” is a memory of fashion– we felt that in a lot of ways, Lolita and other J-Fashions look to the past for inspiration, be it centuries old styles or just a few decades ago. With meetups and events being put on hold as the world around us changes, we all feel a longing for the way things used to be. The visual language for this theme focuses on the decades where Lolita fashion was most nascent– a mix of the 80s and 90s, leaning into otome, old school and retro aesthetics.